Case Study: SaaS Company Achieves Clear Marketing ROI Messaging with Catalant Technologies

How a B2B SaaS Company Developed a Marketing ROI tool Using Catalant’s Expert Marketpla

A Toronto-based B2B SaaS Company with about 150 employees turned to Catalant Technologies when it hit a growth ceiling and needed a better way to prove the value of its marketing software. Although the company had strong product-market fit, it lacked the in-house expertise and bandwidth to clearly define customer benefits and quantify ROI for both new customer acquisition and retention.

Catalant Technologies connected the client with a niche expert in B2B software marketing and ROI analysis who led customer interviews, case studies, value-driver analysis, and the creation of an ROI model and calculator. Within three months and for $40,000, the SaaS Company had a clear set of ROI messaging tools, including a sophisticated quantitative model and a simplified interactive tool for sales and the website, helping drive stronger adoption and sales enablement.