Case Study: Taco Bell boosts loyalty and engagement with CataBoom's Coin Drop gamification

Taco Bell Coin Drop - Customer Case Study

The customer, Taco Bell Coin Drop, sought to drive loyalty, engagement, and goodwill for its brand. To achieve this, they partnered with the vendor CataBoom and utilized their Catapult gamification platform to create a digital version of their iconic coin drop game for their mobile app.

CataBoom implemented a custom digital instant win game where loyalty members could play by tapping the screen to release a virtual coin for a chance to win free food items. The solution ingeniously tied gameplay to charitable giving, as players participated by rounding up their order total as a donation to the Taco Bell Foundation. This strategy successfully amplified engagement and loyalty for Taco Bell.

Taco Bell Coin Drop