Case Study: T-Mobile Tuesdays drives app engagement with CataBoom gamification

T-Mobile Tuesdays - Customer Case Study

T-Mobile Tuesdays sought to increase customer engagement for its app through co-marketing initiatives with various brand partners. They partnered with the vendor CataBoom to implement custom mobile games that would provide excitement and positive impressions for their users.

CataBoom's solution involved deploying bi-weekly, in-app games featuring cash sweeps and sponsored prizes. This gamification strategy resulted in a 50% customer engagement rate, which was double the normal campaign engagement. At its peak, the games achieved 95,000 plays per minute and drove three times the normal traffic to the sponsors' websites.

T-Mobile Tuesdays