Case Study: Shell boosts member engagement with CataBoom gamification

Shell - Customer Case Study

Shell, a major energy company, sought to boost engagement for the 10th anniversary of its Fuel Rewards program. To achieve this, they partnered with the vendor CataBoom and utilized its Catapult platform to create a gamified customer experience.

CataBoom implemented a four-month "Collect and Win" campaign hosted on a dedicated microsite. The solution involved members earning badges by completing tasks like quizzes and purchases, which granted them spins on a prize wheel. This strategy by CataBoom was highly successful, driving a significant 9.7 million visits to the game board and effectively rewarding member participation.

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