Case Study: Michaels Rewards boosts loyalty member acquisition and engagement with CataBoom

Michaels Rewards - Customer Case Study

Michaels Rewards utilized CataBoom to enhance its loyalty program through gamification. The challenge was to drive member acquisition and engagement for their Michaels Rewards Appreciation Days, requiring an interactive and exciting promotional campaign.

The solution was a two-game campaign powered by CataBoom's MatchIt and SwipeIt mechanics, where members played daily for a chance to win prizes. This strategy from CataBoom significantly surpassed its goals, achieving 1.8x the unique registration target and 2x the new member goal.

Michaels Rewards