Case Study: Giant Eagle boosts traffic and loyalty with CataBoom gamified sweepstakes

Giant Eagle boosts traffic 5x with CataBoom

The customer, Giant Eagle, partnered with the vendor CataBoom to implement a gamified sweepstakes program. The challenge was to boost customer data acquisition and amplify loyalty among their audience.

CataBoom's solution utilized a daily spin-to-win game mechanic accessible via the Giant Eagle app and website. This strategy resulted in a significant measurable impact, generating 5x more traffic than prior campaigns and over 312,000 weekly average plays.

Giant Eagle