CataBoom
23 Case Studies
Case Study: Game Show Network boosts daily player return with CataBoom's Scratch and Win gamification
A CataBoom Case Study
Game Show Network - Customer Case Study
The Game Show Network (GSN) sought to increase daily player return rates for its recently launched Wheel of Fortune app. To tackle this challenge, GSN partnered with the gamification vendor CataBoom.
CataBoom implemented a daily "Scratch and Win" game within the app, powered by their instant win engine and sweepstakes components. This solution prompted players to return for a chance to win virtual coins, eGift cards, or a grand prize. The strategy was highly effective, driving an 80% scratcher return rate and a 30% increase in daily return traffic for GSN.
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