Case Study: Dell Alienware boosts weekly engagement and return visits with CataBoom gamification

Dell - Alienware - Customer Case Study

The customer, Dell - Alienware, sought to create an experience to engage its consumers on a weekly basis. The vendor, CataBoom, addressed this challenge through the implementation of a gamification program.

CataBoom developed a four-day Collect & Win program for Dell - Alienware, featuring daily games like MatchIt and Word Fury. Players earned collectible spaceship pieces, which unlocked a bonus game upon completion. This solution successfully engaged 6,000 unique players per day, increasing time on the customer's site and driving weekly return visits.

Dell - Alienware