Case Study: Cinemark boosts ticket sales with CataBoom gamification

Cinemark - Customer Case Study

Cinemark partnered with gamification vendor CataBoom to drive ticket sales and increase consumer engagement for the movie "Jumanji." Their challenge was to create a compelling promotional campaign that would incentivize audiences to purchase movie tickets.

CataBoom's solution was a co-marketing "collect and win" challenge featuring a series of time-based games. The campaign prompted users to collect six Jumanji characters, with options for both ticket purchasers and an alternative entry method. This strategy from CataBoom resulted in an impressive average game play time of 4.5 minutes and doubled ticket sales for the promotion.

Cinemark