Case Study: Cinemark drives movie ticket sales and fan engagement with CataBoom

Cinemark - Customer Case Study

The customer, Cinemark, partnered with CataBoom to create a co-marketing promotion with Sony for several Marvel movie releases. The challenge was to drive ticket sales and increase engagement among Cinemark Movie Rewards Members for the films "Venom", "Spiderman", and "Morbius".

CataBoom's solution utilized its gamification platform, incorporating an instant win engine and sweepstakes. Moviegoers received a PIN code with a ticket purchase to redeem for instant prizes like Marvel merchandise and more tickets, while also entering a grand prize sweepstakes. The campaign generated 120,000 unique game plays and distributed 12,000 prizes, successfully driving sales and engagement for Cinemark.

Cinemark