Case Study: Chipotle boosts quiz engagement and member acquisition with CataBoom

Chipotle boosts quiz completion 24% with CataBoom

Chipotle partnered with gamification vendor CataBoom to enhance its annual Chipotle IQ campaign, a quiz designed to test customer knowledge and drive loyalty.

CataBoom implemented a gamified solution featuring an instant win engine, which rewarded participants with BOGO burritos, reward points, and a chance to win free burritos for a year. This CataBoom-managed campaign drove a massive surge in engagement, resulting in a 24% year-over-year increase in quiz completions, 1.6 million forms completed, and 2.14 million landing page visits.

Chipotle