Case Study: Best Western boosts loyalty engagement with CataBoom gamification

Best Western - Customer Case Study

Best Western partnered with gamification vendor CataBoom to enhance engagement among its loyalty program members, including both customers and employees. The challenge was to re-engage dormant members and help expand the new member base for their loyalty program.

CataBoom implemented a travel-themed slot machine game where players could win loyalty point prizes. This solution, which included a quick-play, three-reel slots experience powered by an instant win engine, successfully delivered 2X the normal campaign engagement. The program from CataBoom effectively re-engaged existing members and helped grow the new member base.

Best Western