CataBoom
23 Case Studies
A CataBoom Case Study
The customer, AHS, Inc., partnered with the vendor CataBoom to address the challenge of consumer engagement and acquisition. To meet this goal, they utilized CataBoom's gamification platform to develop a campaign aimed at driving traffic to their Facebook presence and growing their subscriber base.
CataBoom implemented a "spin to win" campaign featuring a daily instant-win game with cash prizes and a final sweepstakes for a large cash reward. The solution incorporated a referral link system to incentivize sharing. This strategy generated significant results for AHS, Inc., including a 25% increase in its subscriber base and a 20% rise in Facebook engagement. Notably, 70% of all game plays were generated through referral links.