Case Study: Steel Dynamics achieves 82% employee registration and triples wellbeing participation with Castlight Health

Steel Dynamics spurred 82% registration among highly-dispersed employees

Steel Dynamics, a national steel manufacturer with 100+ locations and a highly dispersed workforce, needed to drive higher-quality healthcare at lower cost, motivate healthier behaviors, and boost wellbeing program utilization across its sites. Low and uneven engagement threatened the impact of their benefits and wellbeing investments.

By switching to Castlight and consolidating health and wellbeing programs in one platform, Steel Dynamics paired strong executive and local champions with analytics-driven outreach and site-level incentives to target low-engagement locations. The results: 82% employee registration (vs. 38% average), 72% participation in wellbeing programs (vs. 58% average), 73% open rate on personalized communications, and a threefold increase in wellbeing program participants versus their prior vendor.

Steel Dynamics