Case Study: Pickerington Schools achieves 70%+ household registration and strong employee engagement with Castlight Health's Complete Express

Pickerington Schools enables employees to make optimal health and benefits decisions

Pickerington Schools, one of the largest school districts in Ohio serving thousands of employees across 14 sites, needed a simple, scalable way to help staff make better healthcare and benefits decisions, increase benefits use, and manage overall healthcare spend.

They implemented Castlight Complete Express, combining an easy-to-use interface with incentives (quarterly wellbeing sweepstakes) and fully personalized outreach addressing preventive care, weight management, and ER prevention. The program drove strong adoption and engagement: 70% of households registered, 50% of users participated in wellbeing activities, 94% opened targeted emails, and 98% of registered users engaged with personalized outreach.

Pickerington Schools