Case Study: WMC Accounting boosts organic traffic and leads with Castleford

WMC Accounting - Customer Case Study

WMC Accounting, a specialist accounting, bookkeeping and financial advisory firm based in Geelong, wanted to grow its digital presence and generate more leads, but lacked the in-house marketing resources to build and run a content strategy. Castleford stepped in to support the firm with SEO and lead generation through content marketing services, including blog creation, strategist support, landing pages and downloadable eBooks.

Castleford built a WordPress blog, created more than 130 editorial blog posts, developed landing pages to improve rankings for local search terms, and produced lead-capture eBooks. The results included a 31% year-on-year increase in organic traffic after the blog launch, a #1 Google.com.au ranking for “Geelong Accountants,” a 184% increase in key landing page views, and a 3.5x rise in annual appointment requests.

WMC Accounting

Ali Ward

Associate, Practice Manager