Case Study: Trans Pacific Assurance achieves lead generation growth with Castleford

Trans Pacific Assurance - Customer Case Study

Trans Pacific Assurance, a specialist insurance provider in Papua New Guinea, wanted a modern digital presence that would build trust, explain its services more clearly, and generate more leads. Castleford worked with the company to revamp its website and support its move into digital marketing, helping address the challenge of competing online while communicating complex insurance products more effectively.

Castleford delivered a website rebuild with dedicated landing pages, blog content, downloadable whitepapers, and ongoing strategist support to strengthen Trans Pacific Assurance’s content marketing and search visibility. The results included a 26% quarter-to-quarter increase in organic search traffic after 12 months, page-one rankings for key terms like “home insurance PNG” and “motor insurance PNG,” a 70% quarter-to-quarter increase in landing page views, and 30+ new leads generated through the site.

Trans Pacific Assurance

Christopher Giddings

Managing Director