Case Study: Telarus LLC boosts traffic, leads and ROI with Castleford

Telarus LLC - Customer Case Study

Telarus LLC, a leading provider of managed networks, managed security and private cloud services in Australia and New Zealand, wanted to expand its online footprint, improve the quality and range of content on its website, and generate more leads for its sales team. With limited in-house capacity for content creation and search, conversion and promotional strategy, Telarus turned to Castleford for support across content marketing, SEO and UX.

Castleford delivered a tailored content marketing program including regular blog content, content mapping, whitepapers, Google Ads management, landing page development, reporting and UX consultancy. The results were strong: Castleford drove a 52% year-on-year increase in website traffic, achieved 49% above the organic search benchmark, delivered a positive ROI of more than 300% on Google Ads over six months, and generated 90% of website leads through the new landing page strategy within the first 30 days.

Telarus LLC

Jacque Greet

Marketing Manager