Case Study: Route 66 Boosts Leads and Bookings with Castleford’s Content Marketing

Route 66 - Customer Case Study

Route 66 works with travelers looking for guided, self-drive trips along the iconic Route 66, with seasonal tours for spring, summer, and fall. The challenge was to generate more qualified interest and bookings while also supporting softer conversion goals like contact inquiries and itinerary downloads. Castleford helped by combining editorial, social media, strategy, and downloadable content to support lead generation and tour promotion.

Castleford delivered SEO-focused blog content, Facebook ad campaigns, a gated downloadable itinerary, and optimized landing page mock-ups to move prospects through the funnel. The campaign drove 705% more blog entrances, doubled the industry-average Facebook conversion rate at 4.9% vs. 2.82%, increased clicks by 200% for the same spend, and reduced the blog exit rate from 58% to 23%.

Route 66

Dale Butel

Owner