Case Study: Harvey Furnishings boosts traffic and leads with Castleford

Harvey Furnishings - Customer Case Study

Harvey Furnishings, a New Zealand-based window covering and soft furnishings company, wanted to increase home consultation leads, boost clicks to its store locator, and grow newsletter subscriptions. To support these goals, Castleford developed a content marketing strategy using editorial features, custom CTA images, infographics, a conversion landing page, and a product catalogue.

Castleford implemented a tailored mix of blog content and lead-generation assets designed to attract both consumer and commercial audiences. The results included a 152% increase in average time on page for the Christmas infographic, a 130% rise in store locator visits, a 29% increase in free sample requests, and a 30% increase in organic site visitors year over year.

Harvey Furnishings

Jacqui McKenzie

Digital Marketing Manager