Case Study: DFK Crosbie boosts enquiries and downloads with Castleford content marketing

Creating Goal-focused Content Marketing Campaigns

DFK Crosbie, an accounting and business services firm, wanted to drive more ebook downloads, direct enquiries, and social media follows while supporting their broader lead generation goals. They worked with Castleford to improve content marketing performance across their website and campaigns.

Castleford created multiple gated ebooks and conversion landing pages, then amplified them through Google Ads, Facebook, and LinkedIn, alongside a blogging and editorial content strategy with strong SEO and CTA support. The results were strong: organic site traffic increased by 31%, organic blog traffic by 33%, social traffic spent 29% more time on site, and website enquiries grew by more than 20x year over year, with ebook downloads becoming the top conversion in 2018.

DFK Crosbie

Stephanie Oakley

Marketing Manager