Case Study: Beyond Bank achieves organic traffic and lead generation growth with Castleford

Beyond Bank - Customer Case Study

Beyond Bank, Australia’s 4th largest customer-owned bank, wanted to grow organic traffic and generate more leads for key products such as home loans, car loans, and credit cards. To support these goals, Beyond Bank worked with Castleford on a content marketing program focused on blog content, downloadable assets, and calls-to-action.

Castleford created a tailored strategy combining editorial features, content calendars, custom CTAs, and gated ebooks on refinancing home loans and car insurance. The results included an 11% increase in organic blog visits, a 198% increase in visits to the three application pages, a 17.5% increase in lead conversions, and a 29% increase in visits to the Home Loan page where the ebook was hosted.

Beyond Bank

Cas Scott

Digital & Direct Marketing Manager