Case Study: BauMart Achieves SEO Growth and Lead Generation with Castleford

Baumart - Customer Case Study

BauMart, Australia’s leading supplier of Indonesian stone, wanted to strengthen its limited visibility in Google search, educate customers with more detailed product information, and generate more inbound sales inquiries. Castleford was brought in to support its SEO and lead generation goals through content marketing.

Castleford created dedicated search landing pages for priority products and launched a search-friendly blog supported by a content calendar and dedicated Content Strategist. The work delivered a 213% quarter-to-quarter increase in organic search traffic after six months, page one rankings for key “Indonesian stone” terms, a 20% increase in pageviews on the new landing pages, and 11 website leads from new calls-to-action.

Baumart

Amanda McCurry

Sales Manager