Case Study: Barrett Communications boosts leads and organic traffic with Castleford

Barrett Communications - Customer Case Study

Barrett Communications, a global specialist manufacturer and supplier of commercial, tactical and very high frequency communications equipment, wanted to grow its online presence and generate more measurable leads from its website. To support this challenge, Barrett Communications worked with Castleford on content marketing, including blogging, landing pages, email marketing, graphics, and newsletter content.

Castleford implemented a tailored content strategy that combined editorial features, search landing pages, SEO reporting, email newsletters, and UX analysis. The results were strong: 71% of core keywords improved or held their Google rankings in 2017, organic leads from the second half of the year increased by 265%, organic blog visits rose by 247%, and website engagement increased by 33.45% after UX improvements.

Barrett Communications

Suzie Haworth

Marketing Officer