Case Study: Alder achieves more leads and organic traffic with Castleford content marketing

Alder - Customer Case Study

Alder IP, a boutique intellectual property and trademark law firm in Sydney, wanted to generate more leads through its website but lacked the in-house marketing resources and time to produce consistent content or build a lead-generation strategy. Castleford supported the firm with small business content marketing, including blog content, strategic guidance, and downloadable assets designed to capture interest from website visitors.

Castleford implemented a content marketing program using Standard Editorial, graphic design, lead forms, and strategist support to grow Alder IP’s blog, expand organic visibility, and convert traffic into leads. The results were strong: blog pageviews increased 418% year over year in the first 12 months, organic traffic rose 79%, target landing page views increased 74%, and gated download leads converted at 90% after email verification.

Alder

Anthony Alder

Principal