Case Study: ABM boosts organic traffic and leads with Castleford content marketing

ABM - Customer Case Study

ABM, a specialist provider of tailored accounting and business management software across Australia, New Zealand, the UK and Ireland, wanted to raise its profile and attract more of the right visitors to key website pages, especially through organic search. With limited in-house marketing resources, it needed a content-driven approach to generate contact form submissions, demo requests, and buyer’s guide downloads. Castleford supported ABM with content marketing services to help meet these goals.

Castleford implemented a rolling content marketing program that included API integration, strategist support, and regular blog/content creation for ABM’s News section, plus premium editorial and downloadable ebook support. The campaign delivered a 129% increase in organic search traffic in the first six months, 2x average time on page in News, a 61% increase in key landing page views, and 185 demo requests in 12 months compared with just 2 in the prior year.

ABM

Chris Heysen

Managing Director