Case Study: Red Lobster achieves flawless, fast casting for a viral shoot with Castifi

Red Lobster - Customer Case Study

Red Lobster partnered with NowThis Media to produce social content featuring Tyrese Gibson for the #Lobsterworthy campaign. The challenge was to quickly cast 25 highly specific background roles for a Venice Beach Boardwalk shoot—such as bucket drummers, Tai Chi gurus, bodybuilders, Harajukus, and trendy hijabis—while managing a last-minute schedule change and multiple sets, all with just 48 hours before filming.

Castifi stepped in to help NowThis and Red Lobster source the right talent using its large nationwide database, fast app-based notifications, and strong communication tools, while also building standby lists and even finding real people on Venice Beach to add authenticity. The result was 100% attendance with zero no-shows or cancellations, and the finished video generated more than 16 million views, including one cut that earned 3.8 million views, 27k likes, and over 1k shares.

Red Lobster