Case Study: Z-Wave Alliance drives 800K+ impressions and doubles web traffic with Caster Communications

Z-Wave Alliance drives 800K+ impressions and doubles web traffic with Caster Communications

The Z-Wave Alliance, a member-driven standards development organization for smart home technology, faced the challenge of maintaining visibility and engagement during extended quiet periods between major technical announcements. To stay top-of-mind in the fast-moving IoT landscape, they enlisted Caster Communications to develop a creative campaign that would demonstrate their ongoing relevance without a heavy news cadence.

Caster Communications created a seven-part eBook series and a targeted social media campaign, leveraging existing market research to produce all content and graphics in-house. The solution included both paid and organic social promotion, with a strategy to proactively optimize posts for maximum engagement. This approach drove over 800,000 impressions, more than 4,000 website clicks, doubled overall web traffic, and grew their key vertical audience by 650%, all while coming in 1.5% under budget for Caster Communications.

Z-Wave Alliance