Case Study: Trident IoT achieves a successful 7-week launch with Caster Communications

Trident IoT launches in 7 weeks with Caster Communications, earning 223 media placements

Trident IoT, a new technology startup engineering IoT chips and modules, faced the challenge of launching its brand to quickly capture sales while avoiding being pigeonholed as solely a Z-Wave provider. They engaged Caster Communications for a comprehensive PR and media relations campaign to achieve instant brand recognition across the entire IoT ecosystem and support their future expansion plans.

Caster Communications developed and executed a strategic launch plan in just seven weeks, which included crafting brand messaging, conducting pre-briefings with key media, and orchestrating a social media campaign. The results were 223 media clips and 55 unique stories within two weeks, including top-tier coverage, generating over 90 million impressions and over 3,000 LinkedIn page views to establish Trident IoT as a major new player.

Trident IoT