Case Study: The Khronos Group launches the Metaverse Standards Forum with Caster Communications

The Khronos Group launches the Metaverse Standards Forum with Caster Communications, driving 270 stories and 700 member requests in 48 hours

The Khronos Group, an open consortium for creating interoperability standards, faced the challenge of launching the Metaverse Standards Forum. They needed to coordinate over 35 founding members, secure significant industry buy-in to legitimize the new entity, and manage a high-profile media launch without premature news leaks. They engaged Caster Communications for strategic public relations support.

Caster Communications implemented a long-term PR strategy that included building media relationships, creating thought leadership content with prospective members, and conducting embargoed press briefings. The results were immediate and overwhelming, with the launch generating 270 media stories within 60 hours. The campaign also drove over 700 new membership applications in the first 48 hours, successfully establishing the Forum and its host, The Khronos Group, as a major force in the metaverse landscape.

The Khronos Group