Case Study: Support.com boosts remote support visibility and engagement with Caster Communications

Support.com drives 16.5 million impressions in 2 months with Caster Communications

Support.com, a provider of customer and technical support solutions, faced the challenge of raising awareness for its TechSolutions subscription service and its homesourcing business model. When the COVID-19 pandemic created a surge in demand for remote work and tech support, the company partnered with Caster Communications to pivot its PR strategy to address these new, urgent global needs.

Caster Communications implemented a multi-faceted solution that positioned Support.com's CEO as an expert on remote work and offered free tech support. This strategy secured extensive media coverage in top-tier publications and drove record social media engagement, resulting in 70 unique stories and a 199% net audience growth on social platforms in two months. The campaign also earned Support.com several awards for its COVID-19 response, solidifying its position as an industry leader.

Support.com