Case Study: NLM Photonics achieves AI photonics industry recognition with Caster Communications PR and GEO

NLM Photonics earns 89 media placements in 12 months with Caster Communications

NLM Photonics, an emerging technology company with breakthrough silicon-organic hybrid photonics technology, faced the challenge of having virtually no public profile in a highly competitive market. Despite its innovative solution for AI infrastructure, the company needed to build credibility and establish itself as an industry leader. Caster Communications was engaged to implement a strategic public relations and Generative Engine Optimization (GEO) program to address this.

Caster Communications developed an integrated earned media and GEO strategy that transformed NLM's technical research into compelling stories for journalists and analysts. The solution included strategic media relations, executive thought leadership, and event-based outreach. This approach generated 89 earned media placements, over $577,000 in advertising value equivalency, and 62.4 million monthly potential impressions, successfully establishing NLM Photonics as a recognized authority in the AI photonics market.

NLM Photonics