Case Study: NanoLock Breaks Through in OT Security with Caster Communications

NanoLock earns 385+ media placements and 251.7% LinkedIn audience growth with Caster Communications

NanoLock, an OT security startup, faced the challenge of standing out in the crowded cybersecurity market. With a unique product focused on protecting operational technology devices from attacks that have already breached a network, they needed to educate audiences and establish their expertise to capture new business. Caster Communications was hired to execute a public relations campaign to help them break through.

Caster Communications implemented a PR strategy that included thought leadership, media relations, and social media to expand awareness of OT security issues and highlight NanoLock's technical acumen. The results were over 385 media placements in top-tier publications, significant analyst engagement, and industry award wins. This exposure helped NanoLock secure dozens of new global customers and partners, gain substantial additional funding, and expand into new markets.

NanoLock