Case Study: Knowles boosts consumer awareness and OEM demand with Caster Communications

Knowles drives 1,800+ OEM leads with Caster Communications

Knowles, a global provider of advanced micro-acoustic and audio processing solutions, faced the challenge of building awareness with end consumers. As an ingredient brand whose components are inside earbuds, Knowles had little direct clout with the market despite its technology driving innovation. They engaged the vendor, Caster Communications, for a multi-channel PR and digital strategy to educate consumers and drive OEM demand.

Caster Communications implemented a campaign that unveiled new research to OEMs and aligned the Knowles brand with leading audio manufacturers through press releases and thought leadership. The solution included targeted media outreach, organic and paid social campaigns, and event participation. The results were over 260 consumer media mentions, more than 1,800 qualified leads from top OEMs, and significant growth in social engagement, successfully establishing Knowles as a leader in audio innovation.

Knowles