Case Study: Hunter Douglas earns 7 awards and 53 earned media stories with Caster Communications

Hunter Douglas wins 7 awards and 53 media stories with Caster Communications

Hunter Douglas, a leading manufacturer of custom window treatments, faced the challenge of generating significant awareness and credible validation for its innovative Aura Illuminated Shade, a category-defining product that was difficult to describe in words alone. To build launch momentum, they partnered with Caster Communications on a strategic awards and PR program.

Caster Communications implemented a targeted awards program, meticulously crafting and submitting compelling entries to prestigious competitions. This strategy provided crucial third-party validation and built a strong messaging foundation. The results were highly successful, with the program earning seven major awards, including recognition from TIME Magazine, and generating 53 earned media stories with an advertising value equivalent of over $484,000.

Hunter Douglas