Case Study: Crestron achieves a confident CEO transition with Caster Communications

Crestron earns 62.33 million UVM with Caster Communications

Crestron, a global leader in workplace and home automation technology, faced the challenge of managing a high-stakes CEO transition during the pandemic. The retirement of its charismatic leader, Randy Klein, required a communications strategy that would project steadfast reliability and innovation while introducing his successor, Dan Feldstein. Crestron engaged Caster Communications to handle the sensitive announcement and shape the external narrative.

Caster Communications developed a strategic media approach to emphasize the company's family legacy and engineering innovation. They secured extensive, positive coverage in top-tier and trade publications, including a feature on the front page of Forbes.com. The campaign achieved 100% positive sentiment, 21 unique earned feature stories, and over 62 million unique monthly visitors, successfully building confidence in the new leadership.

Crestron