Case Study: Abode secures CES buzz, 75+ media placements, and 5 Best of CES awards with Caster Communications

Abode secures 75+ media placements and 5 Best of CES awards with Caster Communications

Abode, a provider of DIY smart home security solutions, faced the challenge of launching its new Edge Camera at CES 2024 without the budget for a traditional booth and with a compressed five-week timeline. Partnering with Caster Communications, the brand needed to break through the noise of the massive tech show and coordinate a complex announcement involving two other companies, Morse Micro and Xailient.

Caster Communications implemented a strategy centered on securing media attendance at the Pepcom event and conducting an aggressive embargo outreach campaign to high-value press. This approach secured over 30 embargo agreements and led to immediate coverage from top-tier outlets the moment the news broke. The campaign resulted in over 40 in-person media briefings, more than 75 unique media placements, and the product winning 5 "Best of CES" awards, generating an estimated $6.77 million in advertising value equivalent.

Abode