Case Study: Cheetah Digital improves targeted outreach with Casted

Cheetah Digital books $3 million in business with Casted

Cheetah Digital, a large independently owned multichannel marketing platform, faced the challenge of maximizing the value of its extensive podcast content to efficiently guide customers through the sales funnel. Their goal was to quickly deliver relevant, bite-sized content to the right audience at the right moment to improve targeted outreach and support their relationship marketing strategy, but creating this content was slow and costly.

By implementing the Casted platform, Cheetah Digital gained the ability to instantly create snackable Key Takeaways and video clips from long-form content. This solution enabled their sales team to reach out to prospects with highly relevant content in the moment, dramatically improving efficiency and scalability. The results were significant, including a booked $3 million in business directly attributed to their podcast content and the ability to repurpose a single interview dozens of times, greatly improving their ROI.

Cheetah Digital