Case Study: Roger the Barber achieves a sharper brand and easier bookings with Cast Iron Design

Roger the Barber doubles business card yield with Cast Iron Design

Cast Iron Design partnered with Roger the Barber, a unique barber offering a singular, precision-focused service. The challenge was to create a cohesive brand identity and collateral that reflected Roger's modern yet classic approach, while also developing an efficient online booking system to manage his specific clientele.

The solution from Cast Iron Design included a custom logo and monogram inspired by the barber pole and a precise angular grid. They produced sustainable, cost-effective business cards and highly legible signage featuring the DIN typeface. A key result was a custom website with an integrated booking system, allowing Roger to easily manage appointments. This comprehensive branding and digital solution let Roger spend less time on clerical duties and more time cutting hair.

Roger the Barber