Case Study: Finkel & Garf build a playful, standout brewery brand with Cast Iron Design

Finkel & Garf streamlines craft brewery branding with Cast Iron Design

Finkel & Garf, a craft brewery started by a father and son duo, sought to launch their new venture with a brand identity that reflected their fun, straightforward, and laid-back attitude, moving from their previous business in classic toys. They worked with Cast Iron Design to develop a comprehensive branding and visual identity system that would help them stand out in the competitive beer market.

Cast Iron Design created a custom coat of arms logo that referenced the owners' toy industry roots, along with type-heavy packaging using the Walsheim font to strike a balance between modern and nostalgic. The solution included brand identity, signage, packaging, illustration, and a responsive web design. The resulting clean and simple visual treatment made the beer cans stand out on cluttered shelves and provided an easy-to-use online experience. Cast Iron Design successfully translated the client's desired attitude into a cohesive and effective brand.

Finkel & Garf