Case Study: The Business Journals boosts local reader engagement and page views with Caspio

The Business Journals - Customer Case Study

Bizjournals, a Forbes "Best of the Web" business news network reaching about 9 million unique visitors per month, needed a way to bring its local-business research to life online. The challenge was to create interactive, local-level web experiences that would deepen reader engagement and stimulate community interaction across its sites.

Caspio’s cloud platform enabled bizjournals to rapidly build interactive web applications that drill down to the local level, increasing reader engagement and driving page views and revenue. Caspio’s media-focused solutions—already powering apps for over 80% of the nation’s top 100 newspaper websites—provided the tools bizjournals lacked to turn its research into compelling online services.

The Business Journals

Huntley Paton

Executive Editor