Case Study: Planetworks Enterprises achieves rapid launch of a market-specific, database-driven global product catalog with Caspio

Startup Distributor Targets Global Film and Music Markets with Custom Product Catalog

Planetworks Enterprises, founded in 2012 by industry veteran Chris Callahan, is a global distributor that helps independent film and record labels reach international markets. Starting without outside financing or IT staff, the company faced a major challenge: a highly complex product catalog where licensing meant items and prices varied by territory, so Planetworks needed a database-driven system to publish market-specific availability and pricing online.

Planetworks implemented Caspio’s cloud database and app-building tools, uploading the catalog quickly and using point-and-click wizards to build both the customer-facing catalog and backend management app. The solution made it easy for clients to find market-appropriate labels and detailed product data, streamlined sales and marketing, and—backed by strong vendor support—helped Planetworks launch successfully and efficiently.

Planetworks Enterprises

Chris Callahan

CEO and Founder