Case Study: WLAE-TV raises $215,000 and builds auction app in one hour with Caspio

PBS Station Creates Auction App in One Hour with Caspio Platform

WLAE, the New Orleans PBS station, runs an annual on-air auction of 42 donated private-school tuitions to raise funds, with a $200,000 target. They needed a reliable web app for volunteers to enter phone bids and to display live highest bids on TV and the web; previous paper, manual HTML updates and an Access database had been cumbersome or failed during broadcast, and building an in-house system exceeded their budget.

Using Caspio’s cloud platform, WLAE built a working auction app within an hour using point-and-click tools, added live charts and reports, and iterated interfaces quickly during testing. The solution let volunteers enter bids in real time and drove on‑screen displays for the broadcast; the station exceeded its goal, raising $215,000, and praised Caspio for ease of use and reliability.

WLAE-TV

Dave Snowdy

Facility Technical Officer