Case Study: American Management Association achieves a 75% reduction in lead processing time and doubles leads with Caspio

AMA Automates Lead Management with Caspio and Cuts Processing Time by 75%

The American Management Association (AMA), a 85‑year leader in training and professional development for corporations and government agencies, faced unreliable Lotus Notes/Domino systems and an outdated, largely manual lead‑management process. With limited IT staff and budget, slow response times and manual nightly processing were hindering accurate follow‑up and growth.

AMA implemented the Caspio Bridge PaaS to build and embed forms and apps that automatically qualify and segment leads by product line. The self‑service platform let a small team deploy and update applications quickly, doubling lead volume, cutting processing time by about 75%, saving hundreds of manual hours, and providing a secure, scalable system.

American Management Association

Roman Godzich

Director of e-Marketing