Case Study: Sephora achieves 8x digital gifting revenue growth with CashStar

Omni-Channel Prepaid Commerce Strategy Drives New Growth for Sephora

Sephora, a global beauty retailer, sought to better align its digital gift card program with its broader omni-channel strategy. The existing program was siloed, limiting redemption to online purchases only and failing to meet customer expectations. To address this challenge, Sephora partnered with CashStar.

Leveraging the cloud-based CashStar Commerce platform, Sephora launched a mobile-first digital gifting solution across all retail channels in under two months. The solution from CashStar enabled personalization and seamless redemption via mobile wallets and apps. This drove significant results, including an 8x revenue growth rate, a 90% year-over-year increase in digital gift card transactions, and a 51% redemption rate within the first month. CashStar's platform also helped Sephora achieve a 71% lift in the average in-store basket size over the initial gift card value.

Sephora

Bridget Dolan

VP, Interactive Media, Sephora