Case Study: Landry’s Restaurant boosts digital gift card sales with CashStar

Landry’s Serves Up a Unified Digital Gifting Program with CashStar

Landry's Restaurants, a national restaurant company with over 500 properties, needed a unified digital gifting solution to compete more effectively. Their challenge was to simplify their online gift card operations and improve the customer experience, as they were using separate vendors for digital and plastic cards, which drove up costs and created a disconnected process. They turned to the vendor CashStar for its digital gifting platform to address these issues.

CashStar implemented a unified solution that allowed customers to purchase both digital and plastic gift cards in a single, seamless online experience. This integration, handled through CashStar's platform, also consolidated fulfillment and customer care. The results were significant: Landry's saw a 33% increase in online gift card sales, a 20% reduction in customer service calls, and greater overall customer satisfaction due to the improved service and experience provided by CashStar.

Landry's Resturant

Len Sadek

Director of Gift Card Sales