Case Study: CT Lottery becomes a billion-dollar brand with CashmanKatz

CT Lottery grows ticket sales past $1 billion with CashmanKatz

The Connecticut Lottery (CT Lottery) worked with CashmanKatz to achieve significant growth in ticket sales and reinforce its brand value. The challenge was to drive sales performance while also solidifying the organization's social value with both regulators and the public.

CashmanKatz implemented a comprehensive solution that included research, branding, advertising, video production, and paid media. This partnership led the CT Lottery to its most successful year ever, generating over $1 billion in ticket sales and significantly increasing the dollars returned to the state. The work also earned multiple industry awards for creativity, efficacy, and social responsibility, helping the Lottery earn a reputation as an innovative marketer.

CT Lottery