Case Study: SoulCycle boosts member engagement with Caserta's modern data architecture

SoulCycle cycles to success through data re-engineering

SoulCycle, the fitness boutique chain, partnered with Caserta to improve member engagement, retention, and acquisition by getting faster, more complete access to data. Their challenge was that customer information lived in silos across marketing, product, finance, HR, and offline touchpoints like kiosks and check-ins, making reporting slow and limiting analysts’ ability to get a 360-degree view of the business.

Caserta reengineered SoulCycle’s data ecosystem on Google Cloud Platform, designing and implementing a modern data architecture with modeled data lakes and BigQuery. The result was a major improvement in analytics speed and self-service: report generation dropped from days to minutes, total cost of ownership was reduced, and analysts could spend more time turning cross-channel data into actionable insights.

SoulCycle

Jason Rodriguez

Product & Technology Leader