Case Study: Torngat Metals builds trust and social acceptability with CASACOM

Torngat Metals reaches 141 million with Casacom

The customer, Torngat Metals, faced challenges of limited notoriety and public distrust while planning a rare earth separation plant in a sensitive regional context. CASACOM was engaged to implement a social acceptability and business communication strategy to build trust with diverse key audiences.

CASACOM's solution included redesigning the brand image, refreshing the website, hosting public information sessions, and deploying a media relations strategy. The results for Torngat Metals included meetings with over 300 local stakeholders and 260 media mentions achieving a reach of 141 million. CASACOM successfully increased awareness and structured a dialogue to build trust for the project.

Torngat Metals