Case Study: Saint-Hyacinthe School Service Centre achieves a stronger employer brand with Casacom

Saint-Hyacinthe School Service Centre (CSSSH) wins authentic employer branding with Casacom; majority of 2022 principals praised it

The Saint-Hyacinthe School Service Centre (CSSSH) faced significant workforce shortages and increased competition from other major employers in the Maskoutains region. To address this challenge, the CSSSH commissioned the vendor Casacom to develop and execute an innovative employer branding strategy.

Casacom implemented a comprehensive solution that included employee surveys, the creation of targeted personas, and the development of a unifying slogan: "C’est ICI que ça se passe". This strategy involved producing a manifesto, conceptualizing videos and animations, and recommending improvements to digital and print tools. The results were highly positive, with the new branding being used across various platforms and a majority of newly hired school principals in 2022 noting that the employer branding was both authentic and distinctive.

Saint-Hyacinthe School Service Centre (csssh)